The single most important quality to any online business or company with a strong online presence is to evoke a sense of reliability and trustworthiness. If a website looks unsafe, visitors will at best be hesitant to leave their personal details. Having the proper safety measures in place is important, especially for companies whose revenue hinges on online transactions. With an SSL certificate not just you, but your customers will know that their data is safe on your website.
- Encrypt confidential information
- Your website will look more reliable and professional
What exactly is an SSL Certificate?
SSL stands for Secure Sockets Layer, and boils down to an additional layer of protection for all the data that comes in and out of your website. As soon as a visitor submits their information to your website it is immediately encrypted, which means that it's now virtually locked off from the outside world. After these data are encrypted they are sent through to your site, where only you will be able to then decypher and read them. Think of it as a vault. The visitor locks their data in the vault, and you're the only other person who holds the key to unlock it again.
As soon as your website is SSL certified a green lock will be displayed in your browser's address bar. This recognizable icon indicates that your website is safe to use, and so boosts your site's perceived reliability and professionality.
The most important factors that come into play when getting an SSL certificate are:
Is customers submitting confidential information to your website an integral part of your online presence? If the answer to this is “yes”, an SSL certificate is indispensable. If this is not the case, an SSL certificate might be of lesser importance.
There are different kinds of SSL certificates, and which kind you need depends on which domains you're looking to get SSL certified. You can read more about what kind of SSL certificate you need in our SSL certificates Howto.